Overview
TidalSense Limited ('we', 'us', or 'ours') respects your privacy and
is committed to protecting your personal data. We are registered with
the ICO as a data controller under registration number ZA369530.
This privacy notice is here to inform you about your privacy rights,
and to inform you about how we handle, collect and process all
personal data through this website, including any data you may provide
when you email us or use N-Tidal products and services.
Please note, this website may include links to third-party websites
and applications. Clicking on those links or enabling those
connections could allow third parties to collect or share data about
you. We are not responsible, and do not control, these third-party
websites or their privacy statements. When clicking on these links, we
advise you to read their privacy notices.
If you have any questions about this policy, including any requests to
exercise your legal rights, please contact us at info@tidalsense.com
or by writing to TidalSense Limited, The Vinery, 15a Vinery Road,
Cambridge, CB1 3DN, United Kingdom.
How do we use your data?
- When we facilitate account creation and logon process to enable
you to log on to N-Tidal dashboards, we will collect your first and last name, email and company
name. We collect this personal information for the performance of
a contract to allow you to use the respective N-Tidal dashboard,
send important service and software update messages, request
feedback on the use of our N-Tidal dashboards and to provide you
with the requested service.
- To send you marketing information.
Where you have previously expressed an interest in our products or
services (and not opted-out of marketing) we will use your name
and email address to send you updates because it is in our
legitimate interests to promote our products and services we think
you might be interested in.
Where you are a new customer and have opted in (via our website or
by direct email request sent to a TidalSense employee) to receive
updates on our products and services including offers, promotions
and new options, we will process your personal information to
provide you these updates in line with the preferences you have
provided and will only use your personal information in this way
with your consent.
You can withdraw your consent to marketing at any time by
contacting us at info@tidalsense.com or, where relevant, by
following the unsubscribe link in any marketing communication you
receive from us.
- When you contact us either by
phone, email, via our 'contact us' webforms, via N-Tidal dashboard
support pages, or via social media, we will usually collect your
first and last name, e-mail address, job title, company name and
contact details, because it's in our legitimate interest to make
sure we can properly respond to your query.
- When you use our website, we use
Plausible Analytics, an analytics tool. We use it to monitor
trends in the usage of our website. No cookies are used, and no
personal data is stored. For more information, see the
Plausible Analytics website.
Who do we share your data with?
- Research partners, suppliers and subcontractors
for the performance of the contract we enter into with them or
you.
- Delivery providers and logistics companies
for the performance of the contract we enter into with you to
deliver the products you order.
- Promotional events and marketing organisations, we do not sell data for marketing purposes, but may share your
data with an event organiser or collaboration brand including
where we run workshops with co-presenters and offer a promotion
alongside a partner brand. We will always tell you before (usually
on the event registration form) and you will be given the chance
to opt-out before we do this.
- Regulators/ Authorities/ Enforcement Agencies
if we are under a duty to disclose or share your personal data in
order to comply with any legal obligation, or in order to enforce
or apply our terms of use and other agreements; or to protect the
rights, property, or safety of our clients or others. This
includes exchanging information with other companies and
organisations for the purposes of fraud protection.
- Prospective buyers of our business
under our legitimate interest to ensure our business can be
continued by the buyer.
Where do we store your data?
We do not transfer your personal data outside of the United Kingdom
and/or European Economic Area ("EEA"). We have put in place
appropriate security measures to prevent any personal data held by us
from being accidentally lost, used or accessed in an unauthorised way,
altered or disclosed. Access to your personal data is limited to
employees and third parties on a business need-to-know basis. These
parties are under a duty of confidentiality and will only process your
personal data on our instructions.
How long do we retain your data for?
We will only retain your personal data for as long as necessary to
fulfil the purposes we collected it for, including for satisfying any
legal, accounting, or reporting requirements. This will depend on the
amount, nature, sensitivity, and purpose for which we process the
personal data, and whether we can achieve those purposes through other
means. We may anonymise your personal data, such that it can no longer
be traced back to you. In this case, we may use this information
indefinitely, without further notifying you.
What are your rights?
You have various other rights under applicable data protection laws,
including the right to:
- access your personal data
(also known as a “subject access request”);
- correct incomplete or inaccurate
data we hold about you;
-
ask us to erase the personal data
we hold about you;
-
ask us to restrict our handling
of your personal data;
-
ask us to transfer your personal
data to a third party;
- object to how we are using your
personal data; and
- withdraw your consent to us
handling your personal data.
You also have the right to lodge a complaint with us or the
Information Commissioner's Office, the supervisory authority for data
protection issues in England and Wales. If you are based in the EU you
can find your relevant supervisory authority
here.
Please keep in mind that privacy law is complicated, and these rights
will not always be available to you all of the time.
Please note, you can obtain any historic versions of this notice by
contacting us at info@tidalsense.com.